We can use website pages to share something that should be interesting to our prospects to read about. They can be used as
An ice-breaker in new conversations: Hi XX, came across your golf course when I travelled in xx last week and it looked like a really nice venue. Just wanted to reach out and say Hi, and thought you might like this piece of content: from a course near you who just upgraded their bunkers with the help of our liner.
To follow up with cold leads: Hi XX, I just wanted to follow up on my last e-mail regarding xx. Thought I would also share this piece of content with you about XX: .
Product pages. Any of these pages can be sent as is to a customer:

Vertical/prospect-specific landing pages
Research papers
Here we write interesting pieces on recent installations, company announcements, and other things regarding our business and products.
Choose a tag, subject or specific blog you believe will interest the customer. It could be our extended performance guarantee, or anything else.

Blogs on specific topics such as: